Online trading giant eBay has been credited with the best app for sustainability in a report by engineering consultancy WSP.
The eBay app rated 14 out of 15 on WSP’s scoring system, which gave points for popularity, usability and sustainability.
It came out on top because of the huge numbers of people that use it for selling and buying used items, cutting both waste and manufacturing.
Story-reading app Kindle came second, removing the need to make and distribute separate reading machines or paper books.
GoodGuide, which rates products on their environmental impact, among other factors, came third on the WSP list.
“Helping people make money, save money, and live a richer life will always be the approach which has widest appeal, and this shows through in our study,” said WSP head of digital Andy Porter.
“EBay and Kindle have led the way in showing other apps that accessibility and simplicity can have a huge impact on the sustainability of consumer behaviour.
“Three in four people in the UK use smartphones, so there’s huge potential for the technology to be a catalyst for action and promote the circular sharing economy.”
Top 10 apps for envouraging sustainable behaviour, according to WSP:
- Seafood Watch
- Google Maps
- Freecycle/Trash Nothing