WHAT IS civil engineering- This may sound a simple question, but it is one which the public has great difficulty answering.
According to an ICE commissioned survey, more than 77% of the population is unaware of what civil engineers actually do.
In response to this problem, the ICE is launching a leaflet to raise the awareness of civil engineering in areas of public interest - from the London Eye to the Falkirk Wheel - as well as in schools and careers offices.
'We have to ensure that the most infl uential audience - the public - understands who we are, what we do and what we stand for, ' said ICE President Colin Clinton.
The eafl et will be launched at Easter and has been developed over the past year, but relies on civil engineering companies sponsoring the 'What is civil engineering-' (WICE) campaign to ensure its success.
Royal Haskoning, Thames Water, Colas, Whitby Bird, and the Civil Engineering Contractors Association (CECA) are already sponsoring the initiative.
'We're still looking for sponsors - the more we have the more leafl ets we can distribute, ' said ICE senior marketing communications executive Emily Falconer.
'The key thing is that the leafl et goes to places of public interest which have a link with civil engineering, not just schools and colleges.' Falconer is working with a team of engineers and an external graphics team to design the leafl t. It will be aimed at students over 14 years old and other members of the public, and will be distributed to libraries, universities and media contacts.
Corporate sponsorship packages start from £1,000, for which the company logo and website will appear on the leaflet.
In addition sponsors will get 1,000 copies of the leaflet, an advertisement in an ICE journal and a web link on the ICE website.
For further details contact emily. falconer@ice. org. uk or ring (020) 7665 2108.