Last week's BBC dramadocumentary on energy supply in the UK could not have happened without the willingness of David Anderson, ICE's energy board chairman, to lend his expertise - and time - to the BBC.
But in terms of impact it was time well spent and we are very grateful for his efforts.
The communications policy of majoring on a few themes that capture the public imagination is bearing fruit.
But to develop our outreach further we need more David Andersons.
I invite any member with broad knowledge in his or her specialist field, combined with an ability to communicate effectively to non-specialists, to come forward and become the voice of ICE in the media and government.
You do not have to be operating at a senior level in your organisation. What is more important is your commitment to the role.
If you believe you can do it, please email anne. moir@ice. org. uk outlining how you could assist.
Gordon Masterton, vice president, communications and marketing, 1 Great George Street, London, SW1P 3AA