Political and business leaders in Stoke-on-Trent have created a video stating their case for HS2 to be re-routed through the West Midlands city.
Stoke-on-Trent and Staffordshire Local Enterprise Partnership chair David Frost and local MP Rob Flello are among the high profile figures on the four-minute clip.
They believe building the rapid rail link from London to the North via Stoke would be £2bn cheaper and significantly environmentally friendlier than the proposed line via Crewe.
The video was published alongside a full business case, which was launched in Westminster this morning.
Frost said: “We have to get maximum value from any infrastructure investment and something this big is a once-in-a-lifetime opportunity for the UK economy.
“The Stoke Route connects up cities and delivers the maximum economic impact. The city has the development-ready brownfield capacity to maximise the benefits of HS2 and avoids the costs of carving up the countryside.”
Several groups have sprung up to challenge plans for the £43bn HS2 project.
In the North West, business group 20 Miles More has been campaigning for HS2 to be extended to Liverpool.
Meanwhile many councils remain against the idea of the project going ahead at all.