Sir John Armitt is among the senior engineering figures featured dancing to Pharrell Williams’ hit single Happy in a video released today to promote careers in the industry.
The former chairman of the 2012 Olympic Delivery Authority is seen dancing around a library wearing a trilby hat reminiscent of the former N*E*R*D singer turned global superstar behind the multiple Number One song.
The Engineering Happiness video also features ICE director-general Nick Baveystock and deputy mayor of London Victoria Borwick as well as lesser known civil engineers from major infrastructure projects across the capital.
ICE London director Miranda Housden said the video was aimed at “busting the myth” that engineering is boring.
“We know many young boys and girls are gifted with the attributes, skills and interests that sit at the heart of engineering – a fascination with the latest technology; a need to design, create and build things; and an inquisitiveness about how things work and why. Many of these are also naturally adept at maths and physics,” she said.
“Yet only half of 11-14 year olds would consider a career in engineering, and less than one in 10 plans to be an engineer once they finish their education. This is because they don’t know enough about the profession and the exciting and rewarding careers that are in their grasp.”