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Video | Armitt stars as Pharrell to promote engineering careers

Sir John Armitt is among the senior engineering figures featured dancing to Pharrell Williams’ hit single Happy in a video released today to promote careers in the industry.

The former chairman of the 2012 Olympic Delivery Authority is seen dancing around a library wearing a trilby hat reminiscent of the former N*E*R*D singer turned global superstar behind the multiple Number One song.

The Engineering Happiness video also features ICE director-general Nick Baveystock and deputy mayor of London Victoria Borwick as well as lesser known civil engineers from major infrastructure projects across the capital.

ICE London director Miranda Housden said the video was aimed at “busting the myth” that engineering is boring.

“We know many young boys and girls are gifted with the attributes, skills and interests that sit at the heart of engineering – a fascination with the latest technology; a need to design, create and build things; and an inquisitiveness about how things work and why. Many of these are also naturally adept at maths and physics,” she said.

“Yet only half of 11-14 year olds would consider a career in engineering, and less than one in 10 plans to be an engineer once they finish their education. This is because they don’t know enough about the profession and the exciting and rewarding careers that are in their grasp.”

Engineering happiness video

 

Readers' comments (8)

  • Great work ICE!

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  • ditto !!!!

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  • This is a really great game changing video for the Engineering profession

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  • Great Video!
    Most of your readers like myself see the world from an engineers perspective. It is good to point out that in our world things just don't happen by themselves. Someone has to dream them up and get them built. We can all dream, we can all be creative, but not all can turn those dreams into reality and make them work at an affordable price. We live in exiting times and expect great things. Let us celebrate great engineering and design flare with as much panache as as we can dream up.

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  • Bold and fun - well done. Behind our suits are real people who enjoy life and part of that enjoyment is the joy of Engineering!

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  • It would have been better if they'd left London to for some of the shots , might even have seen a kilt !

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  • My early impression was a reminder of our London centric society as in Mr Lee's comment. The video should be very useful in the drive to encourage more young people but I never wanted to work in London. If it had been available 60 years ago it might have put me off. Fortunately it wasn't.

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  • Doing films to "Happy" is a dated idea. The content will unlikely enthuse - try watching without the sound and then give your opinion. I would be surprised if youngsters stay watching after Pharrell is finished. Many 'would be' librarians might be impressed (thanks Sir John), but I expect that is not the target market. Those youngsters adept at Maths and Physics will no doubt wish to see the next video showing how they might work with the many non-engineers, railway staff and construction workers (etc) shown in the first video. As Lord Sugar might say, was there any market research to back up any suggestion that the content will achieve the objective. A bit of self indulgence here I think (not least by those working in London) rather than an effective portrayal of why engineers all over the UK might be happy in their work. I sincerely hope I have not paid for this as a longstanding CEng MICE.

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