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The question British tourism

'UK OK' is the government's hot, new slogan to tempt tourists back to Britain after foot and mouth and 11 September. But can Britain really compete as a holiday hot spot?

Let's face it - you don't come to the UK for the weather. The things we have and can sell if we try hard are our heritage and countryside.

Here in Devon we are blessed with a mild climate and rugged land and seascapes. We don't have to worry about the pace of life with few train stations, little public transport, very narrow roads and only our indigenous population for 10 months of the year. There's the answer - come to Devon anytime except July and August. In fact, that's the answer to the entire question - sell the UK as a year round resort and not just a summer retreat.

Peter Hookham, 41, traffic engineer, Devon

Having spent nine months in barren west Texas, I can't wait to get back to civilisation with a few weeks in Blighty. I'm looking forward to the crowds, the buzz and the accents.

But not the transport, weather and trivia obsessed media. Iceland and Russia are favourites for my next proper holidays, as they seem so different to our usual panoramas and hassles. And they should be nice and cool after sweltering out here.

Luc Koefman, 31, wind farm engineer, Texas

The big issue with tourism is lots of bang for your buck. I squirm with embarrassment at the lack of service given to foreign visitors at our major tourist attractions. As you cannot legislate to force good value, we need to change our service culture by positive action.

This change has started with cars and hotel prices coming down in price. Abolishing charges to museums is also a step in the right direction.

Philip Norris, 56, consultant, Burton-on-Trent

On a crisp, clear winter's day atop the snow covered peaks in the Lake District, anyone could think that they were in the Alps.

Afterwards, there would be the snug, uniquely British hospitality of a pub with roaring fire, real ale, home cooked food and exchanged stories. And all year round, London is as attractive as any other European capital city in terms of culture, entertainment and diversity. So I see no reason for tourists not to holiday here.

Rob Kremis, 41, regional construction manager, Buckinghamshire

The UK supplies a vast array of destinations for all types of activity, but most can be bettered elsewhere in the world if you have the money and are willing to take the long haul. Top of my 2002 wishlist is Pisa to climb the reopened tower and visit the Roman harbour excavations.

Andrew Powell, 38, group engineer, Manchester

UK is OK, and at least it's in a generally understandable language at a known rip-off price. But for a proper change, real sunshine and a good dose of the runs, then sorry, you need to leave the island. So it's Devon for the countryside and cream teas, Dubai for the dunes and spectacular sunsets. Anyway, diesel train and camel train both run at the same speed.

Dudley Swain, 54, performance manager, Devon

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