Consultant WSP will bring a spot of drama to the Interchange conference with two of its directors arguing against each other on the merits of the car versus public transport.
Managing director international Keith Bull will argue for the car while recently appointed technical director for integrated transport Tony Cross is on the side of public transport.
'We want to probe the impact of traffic choices on life style and how public transport can be made more attractive for the public, ' says Bull.
Despite his devil's advocate role in the presentation, sustainable transport has become a key driver of WSP's business says Bull.
Among integrated transport projects WSP is handling at the moment are an airport quality bus interchange for a big development in Croydon and a green transport plan for Surrey University. It is also helping local authorities to frame their the long term transport strategies and is involved in land use and transport planning projects in Exeter and Swindon.
For the future Bull says: 'We will be looking to make acquisitions to enable us to provide more technical services in the field of multi modal studies.'