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Text messages to warn residents of imminent floods

Flood warnings are to be sent to people through their mobile phones for the first time after the Environment Agency struck a deal with telecommunications firm EE.

People using EE in flood risk areas will be able to receive messages from the EA direct to their phones, giving them valuable time to prepare for major weather events.

The Agency has been using the Floodline Warnings Direct service since 2010 to automatically register and send warnings to 600,000 home and business landline numbers. But this will be the first time that flood warnings will be issued directly to mobile phones.

Environment Agency flood risk manager Craig Woolhouse said: “We want to ensure that everyone has as much time as possible to prepare for flooding and by working with EE we’re now able to warn even more people about the risks. Flood warnings save lives and this ground-breaking initiative is another way of raising awareness of flood risk.”

EE new business director Jason Rees added: “This new service clearly demonstrates the positive contribution that mobile technology makes to our everyday lives. The Floodline Warnings Direct service offers our customers a free and essential service.”

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