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Elon Musk reveals ‘masterplan’ for Tesla

Tesla sustainable taxis

US entrepreneur Elon Musk has revealed his 10-year “masterplan” for automotive and energy storage firm Tesla, including aims for increased electric vehicle production and an autonomous, shared vehicle network.

Ten years ago Tesla CEO Musk laid out his initial masterplan for his company. In a new blog post, he announced that plan is almost complete and described how the objectives unfolded, as well as his hopes for the next 10 years.

Musk’s original four-point plan included creating a small production run car, which would necessarily be expensive; using that money to develop a medium volume car at a lower price; using that money to create an affordable, high volume car; and providing solar power. 

The next 10 years will see Tesla attempt to create an integrated solar roof and battery package for consumers. Musk’s proposed acquisition of solar installation firm SolarCity is a step towards this objective.

Musk said he wants electric vehicle production to be scaled up, with the factory processes pioneered by Tesla becoming a product in their own right. He also revealed that he expects to see electric power spread from consumer vehicles to heavy trucks and buses.

Autonomy will also be a priority. Defending Tesla’s decision to roll out partial autonomy for current vehicles, Musk stated: “The most important reason is that, when used correctly, it is already significantly safer than a person driving by themselves and it would therefore be morally reprehensible to delay release simply for fear of bad press or some mercantile calculation of legal liability.”

Finally, Musk said he expects the future Tesla fleet to be a shared asset. A vehicle owner in the future could expect their car to generate income through automated work – serving as a taxi, for example – even when the owner is away on holiday.

Musk’s “Master Plan: Part Deux”

  • Create stunning solar roofs with seamlessly integrated battery storage
  • Expand the electric vehicle product line to address all major segments
  • Develop a self-driving capability that is 10 times safer than manual via massive fleet learning
  • Enable cars to make money for the owner when they are not using it.

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