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Standing . rm

Letters

I read your news analysis last week on developments in big businesses with interest. I understand that the underlying common sense guidelines for operating a business, large or small, are:

Turnover is vanity; profit is sanity; cash is king. Unless . rms are making a gross profit of at least 60% (preferably significantly more than 60% if they are intent on funding/ funding new business), then in these changing and demanding times I would say that they are not going anywhere.

How do those firms listed in your Consultants File measure up to this benchmark, I wonder?

If owner-managers are achieving the level of gross pro. t I mentioned, then I would suggest that they forget about the 'big boys', enjoy what they are doing and keep their staff motivated; they probably are doing all of these things anyway.

Ivor Richards OBE, chairman and managing director, Richards, Moorehead & Laing, 55 Well Street, Ruthin, Denbighshire, LL15 1AF

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