ICE is to adopt a new and definitive slogan - 'Delivering the solutions for a better quality of life' - in a move to revitalise the image of the profession.
The phrase will first be used on the Institution's revamped website, which was expected to be launched by transport minister John Spellar early this month.
The branding will then be introduced to other ICE promotional material as appropriate.
'It is clear the public does not understand the complexities of civil engineering, ' says ICE communications director Keith Brogan. 'What they do understand is the link between what civil engineers do and the end product of improving their quality of life.