Geotechnical Developments (UK) will be getting exposure on Sky television for this rugby union season after securing pitch-side advertising at Leicester Tiger's Welford Road ground.
Sky covered its first game of the 2004/05 season at the ground in September against Leicester's archrival Northampton on 25 September.
The consultancy's managing director Chris Eaton believes this regular exposure on national television will underpin the continued growth of the company. As part of the deal, company information will appear in home match programmes.
Geotechnical Developments (UK) has also sponsored Tiger's player Sam Vesty for a second successive year.
Eaton said: 'We're supporting the Leicester Tiger's academy by sponsoring one of the main players. We can invite Sam to come and see the youngsters at local clubs so they get some benefit out of this too.'