Almost six in 10 Brits support fracking, according to an industry-commissioned poll.
The survey, carried out by Populus on behalf of trade body UK Onshore Oil and Gas, found that 57% of those questioned backed production of shale gas.
Only 16% of 4,000 adults surveyed were opposed to the controversial activity.
The government last month called for applications for licenses to drill for onshore oil and gas.
UKOOG chief executive Ken Cronin said: “This survey shows most people across the country think shale gas should be developed.
“More than four out of five of us heat our homes with gas, and Britain’s shale resource gives us the opportunity to become less dependent on foreign energy supplies, create tens of thousands of jobs and support our manufacturing industries.
“Shale gas and renewables are complementary, and our survey confirms that the public would like to see a balanced mix that includes both sources of energy.”