Five years ago Carl Bro's head office in Denmark instigated a programme to put together a team of people from across the company to develop and promote its mission, vision and values. In the UK there are now 12 'future agents' spread across the company's disciplines and geographical locations, at all levels of seniority.
They liaise with the senior management team via Leila Hallam, who says: 'Their main purpose is to act as conduits for communication, and to focus on the big things that can make a difference.' A recent success by the future agents is the development of a secondment pack to help staff settle in new locations and make sure they understand and are comfortable with the Carl Bro culture, even if they are located at a client's offi ce.
'Companies ke nglian Water want to work with Carl Bro because they like our culture, ' says chief executive officer Lawrence Hughes.
'Sometimes our people can be on secondment for long periods of time, so we think it's important that they can link back into the business, and our culture, on a regular basis.' In addition to the pack, each secondee is also 'adopted' by a future agent who they can call any time.