French taxpayers are footing a large chunk of the bill for the construction work needed to ready the World Cup stadia for the competition.
Of the 10 match venues, the Stade de France is the only brand new stadium. All others have been extended or at least refurbished with money from the national and regional governments at a total cost of around £90M.
Reason for such a large amount of public finance is that the French football clubs are not as affluent as their British counterparts. Their stadia tend to be owned by the regional or city authorities.
Crowds are also much smaller than in the UK and the teams have so far failed to generate much extra revenue from merchandising or sponsorship.
The French government expects to get some of its £37M share of the investment back via ticket revenues from the World Cup matches. Money from tickets goes to the French World Cup organising committee which was set up to manage the competition by the French Football Federation and the government. It will split revenues between them.