THE GOVERNMENT'S transport gurus want 'champions' to be appointed regionally to ensure that transport projects are properly integrated.
The Commission for Integrated Transport (CfIT) also wants the champions to be backed by groups formed between local bodies geared towards integrated transport.
CfIT points to the success of voluntary groups like the Greater Manchester Partnership, the Heathrow Transport Forum and the West London Transport Group.
A report - Physical Integration - submitted to the Department of the Environment Transport and the Regions this week stated: 'CFIT considers these groups deserve recognition and support for the work they are doing. They would also be a very effective mechanism to focus spending of funds generated by road pricing and workplace parking levies as they start being introduced.'
Plans for a national telephone service giving travel information should be augmented by a 'more comprehensive' internet version called Transport Direct, said the report. Firms should also provide traffic information in pubs, cafes and shops.
Other proposals in the paper are connecting local transport services with coloured footprints, new rail season tickets for any three weekdays and weekends to allow more working at home and the launch of a major integrated transport advertising campaign.