London's big message was its plan to become the world leader in tackling global warming through a mixture of public transport, energy efcient design, and localised energy generation.
This included the target for 25% of the capital's energy to be generated locally by 2025, and 50% by 2050. As well as this key theme, other boroughs were promoting themselves individually, not least Croydon which unveiled plans for new landmark tower.
SEEDA unveiled details of a £500M property development in Woolston, Southampton.
East of England launched an online investment directory.
This pilot website, www.spacefordevelopment. com, allows potential developers to see what land is available in each of the region's counties.
Rather than focus on a single region-wide message, East Midlands used MIPIM to promote its ve main towns of Derby, Nottingham, Northamptonshire, Leicester and Lincoln.
Much like Reading, these towns and cities all feel they are well placed for regeneration, with good transport links and recovering industries.
Indeed Derby can claim to be the engineering centre of the UK with giant rms such as Jaguar and Bombardier set up in the town.
While promoting some of its other towns, West Midlands' main message was that Birmingham was the place to invest. This included the unveiling of the 'V Building', a 50 storey mixed-use tower to be built in the centre of the city and designed by architect Eric Kuhne.
None of the other RDAs ofcially exhibited, but regional centres including Manchester, Bradford and Leeds were all promoting themselves.
And north of the border, Edinburgh was talking up its waterfront and city centre regeneration plans which, in line with the Shuttleworth vision, are heavily dependent on the city's new tram line which begins construction this year.