Lights. Camera. Action!
Civil engineering television and video production outfit the Einstein Network will be at Civils 2002 to cover the five debates and two keynote lectures taking place.
Einstein will be broadcasting the events live to plasma screens around NEC Hall 12, and will turn them into video programmes aimed at helping engineers achieve their continuing professional development aims.
'The debates really lend themselves to making television programmes, ' says producer Simon Winchcombe. 'They're tackling professional issues, and people like to get a glimpse of figures in the industry as well. It's an opportunity to see the great and the good - how they present themselves.' The ways in which they operate is often as useful as listening to what they have to say, he notes.
Tackling the thorny professional issues of pay, training and recruitment, the political and logistical question of whether new roads should be built, and the ethical stumbling block of environmental responsibility, Winchcombe anticipates the debates will produce some fiery performances.
With keynote speakers Charles Secrett, executive director of environmental pressure group Friends of the Earth, and BAA construction director Andrew Wolstenholme challenging engineers to smarten up on sustainability and procurement, the videos should make thoughtprovoking viewing.
Einstein Network will be releasing the debates and keynote speeches as programmes from July to November.
Launched a decade ago, Einstein Network's raison d'etre is to provide topical, useful information in an accessible form. Its videos are popular with firms where, often, staff gather together for a collective hour of CPD during a weekday lunch hour.
Programmes are backed by supplementary factsheets.
Winchcombe's aim whenever he makes a new civil engineering programme - the Network produces 48 a year, aimed at everyone from graduates to senior engineers - is to provide his audience with 'at least four new items of knowledge'.
Professional issues are an integral part of Einstein Network's civil engineering remit.
They sit alongside project case studies which recently have included construction of the timber gridshell roof at the Weald & Downland Museum, Chichester, the Falkirk Wheel, and the lane charging scheme operating in London Borough of Camden.
Legal and project management issues, health and safety, updates on codes and regulations, and lectures are also mainstays of the network's programming. The challenge is always to make subject matter lively and engaging, Winchcombe observes.
He is enthusiastic about the Civils debates because the format is animated: it makes them an ideal vehicle for communicating professional issues and engaging engineers.
INFOPLUS Einstein Network will be exhibiting at Civils.
You can also find it on the web at: www. tenmedia.co.uk