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Olympic construction publicity ban ends

Civil engineering firms that worked on the Olympic Park are free to advertise their achievements after officials lifted stringent marketing rules that have been in place since London won the right to host the Games in July 2005. Previously, firms were legally restricted from advertising their involvement in the Games unless they had paid sponsorship rights.

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The relaxation of the rules affecting promotional activity by UK companies was a key recommendation of last summer’s report by then Olympic Delivery Authority chairman Sir John Armitt on how the UK can maximise business benefits from the Games.

Firms can now apply to the British Olympic Association for a free licence which entitles them to promote their work at trade shows and apply for industry awards. It is the first time such a post Games agreement has been struck.

Readers' comments (1)

  • More on the I Struct E site:-

    Six months on – Olympic campaign victory! Published: 28/01/2013 The tireless campaigning of three prominent figures in the design and engineering fields has helped to bring about a landmark deal, finally giving the companies involved the opportunity to be recognised.
    The deal gives countless companies some much-deserved recognition for the part they played in the success of the London 2012 Olympic Games.
    The design and construction industries have seen a “Supplier Recognition Scheme” launched, allowing companies to be acknowledged for the legacy they had a part in creating. Prior to the scheme, suppliers were forbidden to promote their London 2012 work in the media or to win new business.

    Institution of Structural Engineers immediate past President Professor John Nolan alongside Angela Brady, President of the Royal Institute of British Architects (RIBA) and Peter Murray, Chairman of New London Architecture (NLA), are delighted after working tirelessly during and after the Olympics to ensure action was taken to lift the promotional ban.

    Professor Nolan remarked: “The Olympics have received universal acclaim and are an excellent advertisement for not just ‘Construction GB’ but ‘Construction Design GB’. The export market for the design of temporary and permanent stadia is huge. “
    The trio initially participated by protesting in August at RIBA headquarters by taping their mouths shut and unfurling a banner revealing the names of many of the companies and individuals involved. Success then came in the form of an approval from the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to create a film documenting the input of structural engineers and architects in making the games a success. The latest move signifies the snowballing success that the campaign has generated, with Professor Nolan adding:
    “British engineers and architects now have the opportunity to showcase their excellent work and expertise in the run up to Rio 2016 and beyond. The new Supplier Recognition Scheme licence, although late, is most welcome.”

    The £2m agreement between the Department for Culture Media & Sport (DCMS), the British Olympic Association (BOA) and the International Olympic Committee (IOC), was announced in January 2013 by Culture Secretary Maria Miller and BOA Chairman Lord Coe, and specifies that the companies which helped build the Park, venues and provided goods and services for the Games will be able to actively promote their work on the London 2012 Games.

    RIBA President Angela Brady praised the move stating: “The new Supplier Recognition Scheme will give a real boost for companies big and small and enable them to capitalise on their work in the design, delivery AND LEGACY of the 2012 Games”.

    Peter Murray added: "It is not just about architects and engineers receiving credit where credit is due, it is about allowing them to promote British businesses and skills to a world market."

    The Supplier Recognition Scheme licence will cover businesses that had contracts directly with LOCOG or the ODA. It will also cover businesses which had contracts with LOCOG or ODA contractors and subcontractors, or firms that can demonstrate they provided goods and services that were required for the delivery of the Games.

    About the Supplier Recognition Scheme: •Companies will need to apply on line via http://www.srs2012.com/. The BOA will receive a grant of £2m from the Government.
    •Payments will be phased over two years and linked to the successful launch of the scheme and other performance measures. The Scheme will operate until December 2015.

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