Civil engineering firms that worked on the Olympic Park are free to advertise their achievements after officials lifted stringent marketing rules that have been in place since London won the right to host the Games in July 2005. Previously, firms were legally restricted from advertising their involvement in the Games unless they had paid sponsorship rights.
The relaxation of the rules affecting promotional activity by UK companies was a key recommendation of last summer’s report by then Olympic Delivery Authority chairman Sir John Armitt on how the UK can maximise business benefits from the Games.
Firms can now apply to the British Olympic Association for a free licence which entitles them to promote their work at trade shows and apply for industry awards. It is the first time such a post Games agreement has been struck.