Sandy beaches are to be created on the roads approaching London's Tower Bridge this Sunday as part of national 'car free day'. The dunes are being placed to cordon off a car free zone and is part of a UK-wide campaign to coax motorists from their vehicles. Across the UK, local authorities have pledged to reduce public transport fares in a bid to get people out of their cars. Several will be setting up traffic free zones. London will be following up its Tower Bridge beach stunt next year by banning motorists from roads flanking the Thames for a day.
The plan is inspired by a scheme in Paris where cars are kept off the busy banks of the Seine every Sunday, creating a 'ribbon of tranquillity'.