The ICE’s headquarters at One Great George Street has been chosen as a venue for the London Media Centre for the 2012 Olympic and Paralympic Games.
The building, which is used for political conferences, meetings, gala dinners, drinks receptions and weddings, was selected because of its proximity to central London’s main attractions and iconic landmarks, such as the Houses of Parliament and Westminster Abbey – as well as several of the sporting events that will be taking place across the city during the Games.
During the Games the building will be a working facility for thousands of UK and overseas journalists converging on the capital to report on the Olympics, as well as a networking and social hub.
The centre will have workspaces for over 250 journalists, with press conference facilities to sit 200 members of media. It will be fully serviced 24 hours a day with live broadcasting areas, additional office space for photographers and in-house dining facilities.
London Media Centre organisers will be making the venue fit for use from 18 June 2012, and will be based at One Great George Street for the duration of the Olympic and Paralympic Games from 7 July to 10 September 2012.
“This is a significant achievement for One Great George Street”
One Great George Street Director Gary Payne said: “This is a significant achievement for One Great George Street, positioning the ICE headquarters as a high-profile venue for one of the world’s biggest international sporting events.
“This magnificent four-domed Edwardian building was once London’s best kept secret. Now, its popularity with royalty, business leaders, political figures and major sporting events is growing increasingly. “
London mayor Boris Johnson said: “Journalists joining us for these historic days in the summer of 2012 are now guaranteed a central working base in the heart of all the action.
“A stone’s throw from the London Media Centre lie some of the capital’s most iconic shots and locations, ready to be beamed into homes across the globe.
“I look forward to welcoming our visitors in 2012 and joining with them for the biggest party London has ever seen.”
- One Great George Street will not be available for any other events from 18 June to 15 September 2012, however ICE members will still be able to use the business centre, library and café bar during this period.