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Modesty malaise


I would like to add a footnote to your interesting Debate (NCE last week) on whether engineers should have media training. Engineers certainly need to know the protocols involved in speaking to journalists, but this assumes engineers feel that they have something interesting to say.

In my long experience of helping engineers to communicate with the press, I have been struck by the profession's reluctance to bang the drum - 'I'm just doing my job; why should the press be interested?'

True, engineering may no longer enjoy its earlier iconic status: Telford, Brunel and Stephenson were recognised as the giants of their age. But today's engineers are no less creative and they need to get their story out to as wide an audience as possible.

Modesty, in its place, is laudable, but that does not mean that there should be no room for celebration!

Adrian King, director, Flagship Consulting, adrian. king@flagshipgroup. c o. uk

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