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Marketing in step

A HIGH profile marketing campaign for the engineering profession is to be launched by the Engineering Council.

The proposal, to be developed by the agency J Walter Thompson, was revealed at the recent Council meeting by past ICE president, and senator of the EngC Tony Ridley.

'Before my time as a senator, the Engineering Council told the ICE that they were going to launch a high profile marketing campaign aimed at the public and was told then that ICE were not prepared to fund this. But it is very important that the ICE should be invited to join in. There's no question of the EngC levying the ICE £10 per member. The key point is that this campaign points in the same direction as other marketing campaigns of the Institution. Otherwise all will be lost.'

Ridley was presenting a report on the EC's vision for the future. 'By the end of 1998 our strategy will be formed, focused on year 2005. I've visited 36 of the 38 participating institutions to give our vision for the future of the profession.'

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