Roger Bullivant director John Patch said that flood risk can be managed, by choosing the right foundations.
He said pressure to build thousands of new homes will mean flood-prone areas must be considered.
"There is absolutely no insurmountable problem in building on flood prone sites, as long as we deal with the risk accordingly," Patch said.
"There are procedures in place to accommodate development in low lying areas and it is now up to the construction industry to recognise that," he said .
He explained that houses built in flood risk areas can be supported on foundations raised off the ground. These can be suspended on precast concrete or displacement piles that firm the ground without bringing material to the surface.
House foundations suited to flood risk areas include he pointed out, Bullivant's own lightweight galvanised steel foundation support product.
Perimeter and floor beams are produced at the company's manufacturing facility in Staffordshire and installed by hand on site. Pre cut insulation panels are then dropped horizontally into place between the floor beams, before a screed of concrete is laid insitu.