Schools all over the UK will next week be hit by two new sources of information designed specifically to fire the imagination of young people about the civil engineering profession.
NCEinsite, a new magazine produced by NCE for 15 to 19 year olds, plus Edifice, the ICE's new careers CD-Rom, will give schoolchildren, teachers, parents and careers advisers all the information they need about the profession.
Both will be distributed as a package free to thousands of students and teachers who have already pre-ordered their copies.
But thousands more will be available to anyone who wants a copy and many more will be given out by local associations and at forthcoming careers events across the nation.
NCEinsite was conceived by NCE in response to the growing feeling in the profession that the younger generation, parents and teachers know too little about civil engineering as a career. The magazine explains, in language they can understand, just what the profession is all about.
The reality of skill shortages, undervalued expertise and total confusion among the public about what the profession stands for is starting to bite civil engineering.
Many companies are, even now, actively targeting school leavers in an effort to boost their recruitment programmes.
NCEinsite hopes to help this process. With a mix of new innovations, career advice, topical features, useful information and the chance to win a handheld computer, it should communicate the excitement of working in the industry.
Working hand in hand with NCEinsite, Edifice aims to keep alive the message that civil engineering can be a rewarding career.
The CD-Rom will be updated every year.