MORE THAN 100,000 copies of the ICE's Little Book of Civilisation were distributed around the country this week in a move to promote civil engineering to the general public.
The 18 page booklet describes the contribution civil engineers make to society and will be on display in libraries and places of civil engineering interest such as the Falkirk Wheel, London Transport Museum, Thames Barrier and Gateshead Millennium Bridge.
'This is the first time civil engineering has been described in plain English to raise the profi e and perception of our industry, ' said ICE senior marketing communications executive Emily Falconer.
The booklet has been part funded by Royal Haskoning, Thames Water, Colas, Whitbybird, Mott MacDonald, FaberMaunsell, Crossrail, CITBConstruction Skills and the Civil Engineering Contractors Association. Further copies can be bought from the Institution.
'We need to help educate the general public about the industry and communicate the exciting and challenging opportunities to encourage bright young people to join, ' said Thames Water network project director Phil Stride.
'Over the next five years we will deliver a £3.1bn capital programme to ensure we continue to provide an excellent service to our customers. Most of this investment will be spent on civil engineering works'.
The booklet is the first phase of the ICE's strategy to inform the public about the industry (ICE News 27 January).
Phase two of the initiative will involve distributing the booklet to more venues and adapting it for more specific audiences.
This could include developing an online service for teachers to help them include more civil engineering based projects into the classroom.
Copies of the booklet can be viewed on the ICE website.
For bulk purchases and prices, email civilisation@ice. org. uk.
Companies interested in taking part in the initiative should email emily. falconer@ice. org. uk or tel (020) 7665 2108.