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LAYING THE BAIT: Public Relations guru Henny King tested the skills of the ICE's local association PR representatives at Great George Street recently. The challenge was to condense the speech of the Chairman of the Strategic Rail Authority Sir Alastair Morton into a snappy press release. King explained the science of her trade. She said: 'Press releases are bait to the journalist in the hope that they will be sufficiently interested to want to know more. Ideally they should include ...

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