Dannish clothing brand Bestseller has had plans to build a 320m skyscraper in rural Denmark approved.
The Bestseller Tower, if completed to specifications, will be the tallest building in Western Europe, 10m taller than London’s Shard.
Moscow Tower in Russian is currently the tallest building in Europe, but the Bestseller tower will claim the title in the West.
Planning permission for the massive 320m tower in Brande, Denmark, has been approved by Brande City Council,but a construction start date has yet to be announced.
Plans for the tower have been drawn up by Danish architects Dorte Mandrup, working with Danish engineers Ramboll.
The tower is to be built in Brande, a small town of just 7,000 people, 290km from Copenhagen. Bestseller has been headquartered in Brande since it was founded.
“We are very pleased that the plans have now been approved by the city council and we are extremely proud and humbled by the amount of support our project has received, especially locally,” said Bestseller Tower project manager Anders Krogh.
“It is important for us to underline that the city council’s approval is merely one of the preliminary steps of a long journey.”
But there has also been opposition to the tower, which will be visible from 60km away. One Danish satirical newspaper likened it to the fictional yet ominous “Barad-dûr” tower featured in the Lord of the Rings as the residence of the spirit of the evil wizard Sauron.
Once complete, the tower will house a new company headquarters for Bestseller, as well as a hotel, additional office space, retail outlets and educational facilities.
Bestseller has also revealed plans for a 125MW solar power plant to power the tower and surrounding buildings.
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