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Pharrell dance video promotes engineering

Civil engineers behind some of London’s most iconic infrastructure projects have made a YouTube video, to show the public - young people in particular - how happy they are to be engineers. It also shows and the diverse and exciting careers on offer.

Engineering Happiness

Jumping to the beat: Lee Tunnel engineers dance to Pharrell Williams in the video

They are filmed dancing to American singer Pharrell Williams’ hit single “Happy”.

It is hoped the “Engineering Happiness” tribute, produced by ICE London, in association with Bechtel, will go viral and show engineers in a new light.
Infrastructure projects and teams featured include Crossrail, Queen Elizabeth Olympic Park, the Thames Barrier, London Underground, Walton Bridge, King’s Cross station and Hammersmith Flyover.

Well-known civil engineers and politicians feature in the film including Olympic Delivery Authority chairman Sir John Armitt, ICE director general, Nick Baveystock and London deputy mayor Victoria Borwick. Members of the public and students also feature.

London Mayor Boris Johnson said “I welcome the ICE’s imaginative approach to celebrate and promote the huge role engineers play in London and I hope it will encourage more young people to opt for this rewarding career. Engineering ingenuity is at the heart of London’s prosperity and success.

Mega-infrastructure projects such as Queen Elizabeth Olympic Park, Crossrail and the Thames Tideway Tunnel are set to ensure London remains a world leading city and can cope with a population boom over the next decade.”

ICE London director Miranda Housden, added: “We know many young people - boys and girls - enjoy the activities that sit at the heart of engineering - using the latest technology, designing and creating things, learning how things work and solving problems. They also enjoy and excel at maths and science,” she said.

“Yet only half of 11 to 14 year olds would consider a career in engineering, and less than one in 10 plans to be an engineer once they finish their education. This is because they don’t know enough about the profession and the exciting and rewarding careers that are in their grasp.

“They also carry the perception that engineering is uncreative and boring,” she added.

“We want to bust this myth, showcasing the awe inspiring projects that civil engineers are delivering in our capital, and importantly, showing who our people really are - creative, smart, diverse teams whose work makes a difference to our lives every single day - protecting us from flooding, getting us to work, ensuring we have clean water and energy, and designing and building magnificent sporting venues.

“We encourage everyone to watch and share our “Engineering Happiness” film and join us in inspiring the next generation of engineers.”

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