The ICE’s conference and events venue One Great George Street (OGGS) scooped two gold awards at last week’s Meeting Industry Marketing Awards (MIMA). It was the only venue to receive double gold on the night.
OGGS was nominated for awards in two categories, Best direct marketing campaign, and the new and much coveted Best digital marketing campaign”. Both entries were for the creative Cuts for a Cause campaign.
OGGS was up against a number of respected venues in both categories, but the 2012 MIMA judges deemed the OGGS campaign the winner in both, despite the tough national and international competition.
The judging panel announced the award winners to an audience of 350 guests from the meetings and events industry. It said the OGGS direct marketing campaign was “simple yet effective with excellent results”.
“The attention to detail in respect of strategy, planning and execution is second to none. I think One Great George Street demonstrated in spades exactly what they wanted the final outcome to be,” they said.
Commenting on the Best digital marketing campaign entry, the judges said: “OGGS made
an excellent presentation, with clear objectives, specific identification and understanding of its target audience.
“Using a creative ‘Cuts for a cause’ campaign logo - the project used Twitter, blogs, Facebook, LinkedIn posts, e-shots, a website and online advertising to drive its message.
“Overall, it was a well thought out, costed and measured project, with evaluation of the results especially strong.”
OGGS director and chairman of the Meetings Industry Association Gary Payne said getting double gold was the icing on the cake following the venue’s success as the London Media Centre during London Olympic and Paralympic Games: “With widespread praise still rolling in from our housing of the most successful, accessible and sustainable non-accredited media centre in the history of the Games, these awards put us in an even stronger position to secure similar large and high profile events.
“Our main aim is to create an environment that enables everyone to participate fully in events hosted at OGGS. We pride ourselves in treating all our guests as individuals and have a range of facilities and services which are designed, where possible, to meet the specific needs of all guests. We believe our products are award-winning and we are delighted this has been recognised by the esteemed panel of 2012 MIMA judges following a meticulous judging process,” he added.
OGGS also won a gold award in the Best direct marketing campaign category at the 2011 awards for a campaign on its government business offer.