Liverpool FC has still yet to decide whether to build a new stadium or redevelop its current ground, according to the Liverpool Echo.
The best way to take forward plans to create a stadium with a larger capacity to enable the club to generate more revenue and thereby compete financially with other Premier League rivals has been debated for some time.
The options involve expanding capacity by redeveloping the current Anfield stadium or building a new ground in Stanley Park.
However, the club announced it has generated some interest in selling naming rights for a proposed new stadium.
Fenway Sports Management managing director Billy Hogan told the Liverpool Echo: “We see Liverpool as a truly global proposition from a marketing standpoint and a naming rights partnership with Liverpool Football Club is really unlike any other thing there is out there.
“It’s something we’ve seen some interest in and we’ll continue to have those conversations.”
With time running out for the club to take up its option of the 999-year lease it agreed with Liverpool City Council for the Stanley Park site, it is believed FSG’s preferred option is to increase capacity at Anfield.