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ICE’s profile raising effort boosts media coverage

The ICE’s work to raise the profile of civil engineering and make the Institution the ‘voice of infrastructure’ in the media led to 565 ICE mentions during the final quarter of 2011.

The figure is published in the ICE’s quarterly media report released last week. It shows an increase from the previous quarter where 495 media mentions where achieved. Of the 565 media mentions, six were in national newspapers, 182 were in regional publications and 122 in trade magazines. There were also 16 television and radio interviews and 239 online articles.

The fourth quarter of last year was the culmination of several important pieces of media work which helped to generate coverage for the ICE. These included the launch of the ICE Low Carbon Trajectory: Building a Sustainable

Future (NCE 24 November 2011), the publication of the ICE’s recommendations for the second National Infrastructure Plan and the ICE’s media response to the launch of the actual plan in November. Raising the profile of new President Richard Coackley was also a key part of the media.

Tim Broyd, the ICE vice president heading up the Institution’s public voice work, said it was important that the presidential themes were promoted to members, Government, politicians, industry and the public.

“Richard’s [Coackley’s] focus on harnessing energy grabbed the attention of both national and trade press, this is evidence of the increasing presence ICE and its senior figureheads have in the media, and of course the timeliness and relevance of his messages,” he said.

  • The ICE media report can be downloaded at:

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