Media coverage of the ICE inreased sharply during the first quarter of the year, the Institution’s latest media report shows.
The number of high profile events and announcements leading to media coverage was up 75% on the fourth quarter of 2011, with 920 print, online articles, radio and TV news items.
The figures released last week, include 29 articles in national newspapers, 369 in regional publications and 143 in trade magazines.
There were also 27 TV and radio interviews and 352 online articles.
Notably prime minister David Cameron chose to deliver his pre-Budget announcement on infrastructure at ICE’s headquarters, reflecting ICE’s growing influence with Government (NCE 22 March).
This came a few weeks after Prince Charles also chose to deliver his first speech on infrastructure at the ICE/Halcrow lecture at One Great George Street (NCE 9 February). Both events resulted in significant coverage for ICE.
Tim Broyd, ICE vice president in charge of the Institution’s public voice work, said the quarter was a resounding success for ICE’s public voice work.
“The Institution was not simply a venue for prime minister’s announcement; he met with the president and the director general while here and ICE’s communications team worked closely with the Number 10 press office to coordinate media activity,” he said.
“This is testimony to the respect and influence ICE and its members carry and ICE’s contribution to government reports such as the IUK cost study and the National Infrastructure Plan.”
The ICE submitted to and responded to the 2012 Budget. Media coverage ranged from trade magazines to an article in the Daily Telegraph.
The ICE also ran a proactive media campaign around the droughts, generating high levels of coverage across all media including the Radio 4 Today programme, BBC News, and several national newspapers. Broyd said that droughts would remain a focus in coming months, ahead of the launch of
the State of the Nation: Water report in June.
- The ICE media report for quarter 1, 2012 can be downloaded at: www.ice.org.uk/mediareport