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Domino's takes slice of pothole repair market

Paving for pizza 3to2

Domino’s Pizza has embarked on the most unexpected of philanthropic ventures to repair potholes in roads saying they cause “irreversible damage to your pizza”.

In its campaign, “paving for pizzas” it said it wanted to save “good pizza from bad roads” and is now carrying out repairs on local roads.

“We can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped,” it said. “So we’re helping to pave in towns across the country to save your good pizza from these bad roads.”

To demonstrate the damage caused by delivery drivers going over a pothole, the pizza giant has gone so far as to produce an interactive video of the inside of a pizza box. The video allows users to see the damage caused to a peperoni pizza by swiping between a mild to catastrophically potholed road.

To top it off, the company has now invited people to nominate the next town which it should visit to carry out pothole repairs.

It said it had already carried out repairs in four municipalities on roads which directly affected its customers, including in Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California.

Sadly, the initiative is as yet only in America, but the company has been contacted to see if it is planning to carry out repairs in the UK.

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