A host of famous faces visited the ICE’s One Great George Street headquarters during the London 2012 Olympic and Paralympic Games .
One Great George Street was one of the London Media Centres for the Games, hosting 8,000 journalists. Visitors included celebrity chefs Jamie Oliver, Heston Blumenthal and Marcus Wareing who attended press conferences to talk to the media about British cuisine. Olympic heroes past and present including the most decorated Olympian of all time Michael Phelps, plus Laura Trott, Paula Radcliffe and Lennox Lewis also attended press conferences at the ICE. London mayor Boris Johnson, London Organising Committee for the Olympic Games chairman Lord Coe and Jeremy Hunt, now health secretary, were also regular visitors.
Graduate ICE members from Costain, Ian McMillan and Fiona Dixon were involved in the action.
They were given special passes to attend events and press conferences and find out what was happening at their Institution.
They attended press conferences on a range of issues. These included attracting Chinese inward investment, London’s Olympic Legacy, the 2014 Glasgow Commonwealth Games and the release of Sight & Sound magazine’s “Greatest Films of All Time”.
“The atmosphere around One Great George Street has been markedly different during the last few weeks, said Dixon.
“The events have brought a whole new audience into the building and have helped to build on the excitement of the Games.
“It has been great to see the wide variety of topics under discussion in the building and I don’t doubt that the profile of ICE and the profession has been raised as a result.”
McMillan added: “One Great George Street was transformed into a bustling hive of Olympic activity over the summer, with the media centre branding and heightened security at reception all adding to the drama. The character and history of our tremendous building was most certainly well retained and ICE’s headquarters proved to be an inspirational venue in which to host such a wide variety of briefings for the international media.
“The presence of the LMC at the ICE not only shows-off the UK’s illustrious civil engineering pedigree to the world but demonstrates the industry’s importance in contributing to the resounding success of this summer’s Olympic Games.”
One Great George Street director Gary Payne said: “It has been an honour for ICE to host the London Media Centre, and showcase the Institution to the world’s media.
Early signs show it has been a success, with the London Media Centre being very happy with the service they’ve received and a number of enquiries coming in about future bookings.”
- Read Fiona and Ian’s blogs at www.nce.co.uk/2012media