London 2012 organisers this week invited private sector funding for the Olympic Stadium “wrap”, which was dropped from the design in November following the Comprehensive Spending Review.
The announcement is a significant U-turn from the decision made in the autumn to axe the 20m high, 900m long fabric curtain − a key part of the £516M stadium’s design.
In November last year, Government Olympic Executive director of build and finance David Goldstone said the Stadium would look “cleaner” without the wrap, and that the decision was based on function rather than form.
Now the London Organising Committee of the Olympic Games and Paralympic Games is seeking expressions of interest from the private sector to supply the wrap, and is looking to explore possible sponsorship opportunities in return for sector exclusive marketing rights as part of the procurement process.
The deadline for expressions of interest is 18 February.