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Armitt seeks early end to Olympic marketing ban

Relaxing rules that prevent London 2012 Olympic Games construction firms from advertising their association with the event will take until the end of the year, ministers said this week.

The announcement follows calls in Olympic Delivery Authority (ODA) chairman Sir John Armitt’s report London 2012 - a Global Showcase for UK plc for “urgent action” to ensure marketing restrictions imposed as a result of Games sponsorship deals are relaxed as soon as possible.

Armitt’s report says that the next 12 to 18 months are “a crucial window of opportunity” for UK businesses to capitalise on their involvement in the project.

“These companies now have a unique window of opportunity, dramatically increased by the worldwide publicity for the Games, to make the most of a chance that may never come again in most of our lifetimes,” says the report.

“They must rise to the challenge again and make the most of this moment.”

The Department for Culture, Media and Sport said that it understood and supported the reasons for the restrictions.

It said it was seeking a “workable solution”. It added that it hoped to have a workable solution in place by the end of the year.

Readers' comments (7)

  • Terry

    This is ridiculous; they should relax the ban immediately after the games are completed if not before. The construction project has been a clear success and our industry should be able to announce that and market themselves to the world for similar future projects.

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  • Whose crackpot idea was this? It's like the fact that for quite a period, we could not book Eurostar to Amsterdam, because of a blackout due to the Olympics and people wanting to come and go on it. What about people wanting to plan their holidays at that time and having no choice in the matter.

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  • It would appear that only me and Terry cakebread give a care?

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  • What a disgraceful outrage and slur on the achievements of UK construction without the enormous skills of which there would be no games or anythind else. It is high time that engineering and construction put an end to being given second class status. Who do these trumped up sponsors think they are? Let the nation boycott their products and services....power to our elbow.
    Jim Barrack

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  • Last comment hopefully! It would appear that three of us care.

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  • Last comment hopefully! It would appear that three of us care.

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  • I can see the point of view that it would be good for the construction companies involved to be able to use it for advertising, but I also know that the companies knew when they bid for the jobs that there would be a marketing ban.

    I can also see why there is the ban - in order to raise funds through sponsorship, it's more attractive to sponsors if they know that non-sponsors can't use it for their own advertising.

    Overall, I can't see why there's a problem with this ban. Although I do think it should be lifted as soon as possible after the Olympics.

    As an aside - some of the olympic park bridges were designed in my office. As you may know, Atkins is a sponsor, which will therefore have its name plastered around the site. The standing joke in the office was that if anything went wrong with the bridges, everyone would think it was Atkins' fault due to their name being on it!

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