Civil engineers are often criticised for their inability to communicate effectively. Now they must master the internet too, according to internet specialist NetConstruct.
NetConstruct is well placed to comment with one of its websites, www. yorkshiredales. org. uk, having just won the first ever Plain English Campaign Web Award.
The website of the Yorkshire Dales National Park Authority beat off entries from Europe, Australia, Canada and the US to take the top prize in a competition to find the website with the clearest language and design.
NetConstruct managing director David Bentley, a chartered civil engineer, is thrilled with the award: 'We endorse the message behind this award and are delighted to be associated with it.
'A key objective for any developer should be to ensure a website is easy to use and understand, has appropriate interactive facilities and a progressive but clear design.
'It makes no difference whether the website is large and complex or small and straightforward, clarity is important for success, ' Bentley explains.