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  • You are here:ICE

Superheroes app enhances exhibition experience

Exhibition ar cropped

The ICE has launched a new augmented reality app which enables people to view exhibits at the Invisible Superheroes exhibition on Apple or android devices. The app is intended to be used by visitors to the Invisible Superheroes exhibition at the ICE headquarters in London.

 A 3D digitally-created Isambard Kingdom Brunel greets users and guides them through the ICE’s headquarters and the exhibition. The app also unlocks features inside the exhibition space, turning physical paintings into video displays and making windows dance with virtual objects. Visitors can learn more about the ICE and its history and discover additional engineering stories alongside the physical exhibition content.

 “The exhibition space at the ICE already features a host of interactive opportunities for visitors, including virtual reality, touch screen gamification, Lego challenge kits and a huge range of video content to explore,” said ICE engineering knowledge director Nathan Baker. “The new augmented reality app adds a new dimension to the exhibition, enabling spaces and objects to come to life and reveal hidden adventures to visitors.”

Nick Woodrow, chief operating officer at CEMAR, said: “We’re delighted to continue our sponsorship of exhibitions at the ICE’s learning hub. At CEMAR, we’re committed to promoting engagement with engineering and STEM and the ICE’s Invisible Superheroes Exhibition highlights the impact of those who create and shape the world around us. The ICE AR app will provide an exciting addition to the exhibits and showcase how technology can be harnessed to enrich our built environment.”

The ICE Augmented Reality App (ICE AR) is available now for free in the Apple Store and Google Play.

Another Invisible Superheroes exhibition has opened at Belfast City Airport. The exhibition features a new superhero character, The Amazing Structura, based on engineer Vera Donnelly who works for sponsor Graham.

“Invisible Superheroes is all about educating the public about the important role civil engineers play and inspiring the next generation to get involved with civil engineering,” said ICE Northern Ireland regional director Richard Kirk.  

Children passing through the airport can pick up one of 5,000 free Invisible Superheroes-themed activity packs, with fun facts about civil engineering, brain teasers and games.


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