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ICE pledges to push sustainability message

A CAMPAIGN has been set up by the ICE to promote environmentally friendly behaviour in its members through a series of events.

The ICE pledged it would 'encourage greater use of renewable and recycled resources' throughout the membership as part of ITV's 'Year of Promise' campaign launched on television last month.

The campaign is intended to encourage altruism in the nation by encouraging individuals and companies to pledge to do good deeds.

The ICE's waste management board is heading the ICE campaign. The board has organised a series of half-day events to encourage members to absorb the sustainability message. The first event will focus on recycled construction waste and will take place on 5 July. Later in the year, another half-day event will take place on sustainablity.

'We are keen to promote the theme to encourage members to adopt the sustainablity approach to the construction process. We will be promulgating this throughout the rest of the year, ' said ICE waste management board chairman John Ekins.

Ekins stressed that it would be down to the membership to take part. 'There is little we can do directly, ' he said. 'We can only encourage our members to take on board the concept of using less raw materials.'

ICE assistant director of engineering Robert Huxford said: 'There is money and time to be saved by adopting a sustainable approach.

'The events are about bringing home the issue of using renewable and recycled resources to practising civil engineers rather than it being a difficult academic subject, ' he said.

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