ICE’s activities generated 2,929 media hits in 2013, according to the Institution - a 21% increase on coverage achieved in 2012.
The activities, which focused on raising awareness of civil engineering with the public, inspiring the next generation of civil engineers and informing debates on emerging issues, led to 60 national newspaper articles, 807 regional newspaper stories, 744 in the trade press and 1,280 online. It also generated 90 TV or radio interviews.
ICE’s flagship State of the Nation report again proved a media hit, with launch day coverage in the Guardian, Daily Telegraph, Evening Standard, City AM and on BBC1 news in the West Midlands and East of England; 134 national, regional and trade articles have now been published, with a potential reach to over eight million readers.
ICE’s response to the 2013 National Infrastructure Plan also saw director general Nick Baveystock interviewed on
Recent floods gave ICE a platform to position itself as an authoritative voice on emerging issues - informing the debate about how to build the UK’s resilience against flooding and the need for a coherent strategy to manage flooding and drought.
This work led to coverage in the Financial Times, trade titles and on Sky News. ICE’s comments were also included on ITV1’s News at Ten.
Media activity to raise awareness of civil engineering included showcasing the work of members through case studies, competitions, awards, social media and by celebrating engineering greats to highlight the importance of civil engineering to our quality of life.
This work also promoted ICE’s role in schemes that engage the public with infrastructure such as the public naming of the Forth replacement bridge and ICE’s ‘This is civil engineering’ campaign, by displaying banners at civil engineering sites nationwide.
ICE influenced 25 television production companies or programmes last year, helping to shape their direction and suggesting members to present shows.
Activity aimed at inspiring young people to consider a career in civil engineering formed a central part of ICE’s media work, complemented by former president Barry Clarke’s ‘inspiring the next generation’ presidential theme.
ICE used the media to showcase current infrastructure projects and those who delivered them, through career profiles and case studies.
Coverage was also generated around a number of nationwide initiatives including ICE’s work on Tomorrow’s Engineers Week in November, which featured careers events across 48 schools; the annual Big Bang Fair; the Bridges to Schools initiative; and work to show alternative routes to becoming a qualified civil engineer.