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ICE faces tough choices in new strategic review

ICE news

DIRECTOR GENERAL Tom Foulkes told Council there will be some difficult times ahead as the ICE begins to implement its five year strategic business plan - the Bailey Project.

Working with directors and the Executive Board, Foulkes has identified key actions required for the ICE's revitalisation over the next five years (see diagram).

The actions are grouped under five key objectives to form a 'strategic framework', identifying where there is a significant need for improvement.

These are: establishing a sustainable membership; developing a customer service culture; creating a business culture and business practices; improving the public image of the ICE and civil engineering, and developing an effective means of exploiting the ICE's knowledge bank.

But Foulkes warned that to effectively tackle the areas of concern, the ICE may have to cut back or stop providing some of its traditional services.

'We are now coming to the most difficult part where choices have to be made about what we have to stop doing in order to release money for the strategy, ' said Foulkes.

'This may mean that we have to stop, slow down, or cut back on some of the good things that we are doing at the moment to ensure our long term success.'

Foulkes said the Bailey project team would be reviewing all current ICE activities for their relevance to the strategy, producing a definitive definition of civil engineering and vision of the Institution, and setting up a mechanism for assessing the relative priorities of actions in the strategy.

The relative priorities are being assessed by the Executive Board, to allow the five year business plan to be fully costed in time to be presented to ICE Council.

'We have three important outputs, ' said Foulkes.

'A fully costed, rolling five year business plan, a refined vision for ICE to clarify long term objectives, and a refined definition of civil engineering that will inform the membership and determine what this Institution is all about.'

What do you think?

What do you see as the most important actions? What actions are missing? And what should the ICE stop doing to fund these actions?

Send your views to the editor and we will forward all your correspondence to director general Tom Foulkes for consideration.

Email: nceedit@construct.emap. com or by post: 151 Rosebery Avenue, London EC1R 4GB, UK.

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