The ICE’s work to raise its profile to politicians and other key stakeholders, and to increase public awareness of civil engineering, generated nearly 3,000 media hits in 2014.
This was a 1.3% increase on coverage generated in 2013 and a 22% increase on 2012, according to Institution figures.
Of the 2,968 media hits generated last year, 77 were in national newspapers, 637 in trade magazines and 773 were in regional publications. The ICE also featured in 188 TV and Radio interviews - more than double the amount of broadcast hits achieved in 2013. This was due to significant media activity around the flooding at the start of 2014 which led to ICE representatives being interviewed on Sky News, BBC News and BBC’s Today programme.
Other 2014 highlights included the launch of the ICE’s State of the Nation: Infrastructure 2014 report, which generated coverage in 162 national, regional and trade titles. These included the Financial Times, the Times and the Guardian and reached an audience of 9M people. The report provided a platform for ICE’s Commit to Infrastructure General Election campaign and its centre piece Manifesto for Infrastructure launched last week. Articles on this appeared in the Times, Daily Telegraph and Evening Standard.
Public awareness media activity generated 464 hits last year - the ICE’s awards, celebrating engineering feats across the country, generated considerable coverage with highlights including BBC1 News South West and ITV1 News Yorkshire. The Institution’s efforts to share visually stimulating projects with TV production companies and BBC’s The One Show, continued.
The ICE “Engineering Greats” campaign, this generated 227 national and regional hits including the Financial Times, the Daily Mirror and BBC1.
It uses anniversaries of historic engineering greats and projects to demonstrate the importance of civil engineers to the life we have today.
The ICE’s “This is Civil Engineering” campaign continued to gather pace, with coverage in 40 regional and trade titles.
Efforts via the media to attract more young people into the profession resulted in 499 media hits - of those 90 hits were generated from the ICE’s work to attract more women into the profession - showcasing female civil engineers and their roles.
The “Engineering Happiness” video, in which s civil engineers behind some of London’s most iconic infrastructure projects danced to the hit song “Happy” by Pharrell Williams, generated 30 media hits including coverage in the Guardian and the Independent. The video was broadcast via YouTube and was watched by nearly 90,000 people online and showed in schools across the country.