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Hold the front page!

NEWLY QUALIFIED incorporated engineer Ian Cooper proved that it is possible to get some publicity for engineering by mounting a persistent campaign with the local media.

Prompted by ICE's press office, Cooper put together a short article under the heading Engineering is not a waste of time about his work as a project engineer with Shanks & McEwan's waste disposal operations, then put it around with a photograph to the local papers in Milton Keynes and Bedford.

'It certainly became apparent that the business editors of these papers were not aware that the waste management industry required the technical expertise of civil engineers,' says Cooper.

Following 'numerous' telephone calls and sending duplicate copies after the first copies never arrived at the news desk he claims a success rate of four out of seven papers, varying from a small paragraph to a larger piece complete with his photograph.

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