MAJOR EMPLOYERS and the Highways Agency are working on plans to persuade people to stop driving to work on the trunk road network.
The Agency hopes to demonstrate the positive impact of green travel plans on congestion.
In a dramatic move away from its traditional road building remit, the Agency is engaging with companies at key sites close to major routes.
It wants to help staff to find alternatives to their own cars when going to and from work.
The Agency is known to be working with Barclaycard in Northampton, close to the A45.
It hopes to persuade staff to car-share or take public transport as part of a company-wide green travel plan.
'The Highways Agency is in the early stages of working with several large development sites close to England's motorways and trunk roads to encourage the use of workplace travel plans, ' said a spokesman.
Other sites include Gateshead near the A1, Leeds Aire Valley near the Leeds East Link, the Mall at Cribbs Causeway, Bristol, near the M5 and the Solent Business Park near the M27.
AA head of policy Paul Watters said the move was a response to calls from the National Audit Offi e and the parliamentary transport committee for the Agency to be more proactive in considering alternatives to road building.