Government is launching a major advertising campaign to encourage skills training and learning. It will run over the next three years under the slogan 'Our future- its in our hands.'
Coordinated by the Learning & Skills Council, together with the newly created Department for Universities, Innovation & Skills, the aim is to create 'cultural shift' to improve attitudes and ambitions among both employers and employees.Chairman of the LSC, Chris Banks says that 'accessing information about training and finding what help is available for them should be as easy as possible'. To that end the campaign will cover a wide spectrum of TV, print, radio, posters and the Internet. A dedicated phone line has been set up (0800 011 30 30) and a new website at lsc.gov.uk/inourhands.Government says the new project is part of implementing the Leitch plan, for 'World Class skills' which was developed in response to the 2006 Leitch Review. This warned that the UK must become a world leader in skills by 2020 in order to sustain its position in the world economy.The campaign supplements programmes such as Train to Gain, the National Skills Academy Network, Adult Learning Grants and Education Maintenance Alowances, instigated by the LSC over the last five years.