THE GREATER London Authority has signalled its aim this week to boost recycling by 25% in the capital by 2005.
'London Remade' is a new strategy to stimulate demand in the recycling market by providing businesses with competitively priced, recycled materials.
It has been spearheaded by the GLA in partnership with London First, the Association of London Government and the Environment Agency.
London Remade chief executive Hugh Carr-Harris said: 'Too often recycling has been supply driven. We need markets for the product - then we can collect it.'
The £5.4M initiative has already funded the development of innovative organic and glass recycling plants on 'eco-industrial' sites in London that produce high quality compost and glass aggregate.
The initiative now hopes to attract businesses with grants to set up plants next to the recycling facilities to use the materials directly.