ICE MEMBER subscriptions could be raised substantially in the future without complaint from members, ICE Council was told last month.
Greg Roche of market research consultant The Leadership Factor said the ICE could seriously consider raising subscriptions without upsetting members. He made the comments while presenting the ICE's membership survey results to Council.
'The survey shows that there are 13 things more important to members than the subscription level, ' Roche told Council members. 'If we improve these other issues there is a strong case for increasing the cost of the service - it is a real commercial opportunity, ' he added.
At the moment some 59% of members pay their subscription themselves with only 32% working for organisations that foot the bill.
But ICE director general Tom Foulkes said that raising the subscription levels was not part of his strategy, despite pressure on the ICE's finances.
'The opportunity does not go away, but now is not the time, ' he said. 'I want to show members that we can do something before we start taking more money.'