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Flaw show


Daniel Bailey dismisses members' comments about the usefulness or otherwise of his salary survey and vows to repeat the survey annually. Two of the Institution's objectives are to 'create a service culture and develop businesslike management', and as a marketing manager he knows that any organisation must understand its customers and react to their needs if it is to survive.

The message from the membership is that his survey is clearly flawed. It was an expensive exercise and one which fails to add value.

Salary estimates and trends can be computed from specific company annual reports.

For example one national consultant reports an average salary of £30,500. It is not a statistically significant sample but members may agree that this is more credible than the ICE fi gure.

NCE already produces the annual Consultants File based on audited data. It is more meaningful for NCE to provide this additional factual data as a part of its analysis.

The ICE's recent members' satisfaction survey showed significant gaps in meeting the aspirations of the members.

I would ask Daniel Bailey to cancel the survey and focus the cost savings on other areas that will be appreciated by members.

Roy Irwin (F), irwinroy@yahoo. co. uk.

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