I was interested to see your article 'Making a mark' addressing the issue of European Standards and ETAGs. The costs and timescales for the gaining of ETAs could inhibit the introduction of innovative products.
However, as the article points out, for the UK market, ETAs are only one way of demonstrating compliance with the Building Regulations.
Therefore, certainly for the time being, companies only intending to market in the UK could gain approval through the existing technical approvals route by demonstrating compliance with the UK Building Regulations.
Further, ETAGs, while moving in the direction of a single standard for Europe, still require demonstration of compliance with local regulations that are not harmonised.
Chris Judge, associate director, BRE Certification, Garston, Watford, WD25 9XX